Sunday, 17 February 2013

Lana Del Rey collaborates with the luxury car brand Jaguar

Brit and Ivor Novello award winner Lana Del Rey's video for ‘Burning Desire’features the sleek Jaguar F-TYPE.  The ‘Burning Desire’ music video was filmed on location in South East London at the infamous Rivoli Ballroom, a Grade II listed former cinema that was transformed in the 1950s and is the only remaining intact ballroom from its period in London.

Lana Del Rey’s collaboration with the luxury car brand was first announced last September, with the singer performing the song for the first and only time to an exclusive and intimate audience at Paris’s Musée Rodin at the global reveal of the F-TYPE. The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.

Ian Armstrong, Global Marketing Communications Director, Jaguar said: “Lana Del Rey is a world-class singer songwriter. In this video, she has used her unique ability to conjure, reflect and then reinterpret an aesthetic from a different era both for herself and for the F-TYPE.”


Follow this link to read more about the Jaguar F-TYPE, its specifications and features. 




No comments:

Post a Comment